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Wed, Jun 12


Swiss School of Business and Management

Business Value Creation - Entrepreneurship and Innovation

We are excited to invite you to an exclusive workshop led by Professor Bhanukiran Desiraju in collaboration with Bevel ON Association for Social Impact, a distinguished expert in entrepreneurship and innovation, management consultant and entrepreneur.

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Business Value Creation - Entrepreneurship and Innovation
Business Value Creation - Entrepreneurship and Innovation

Time & Place

Jun 12, 2024, 4:30 PM – 9:00 PM

Swiss School of Business and Management, Av. des Morgines 12, 1213 Petit-Lancy, Switzerland



We are excited to invite you to an exclusive workshop led by Professor Bhanukiran Desiraju in collaboration with Bevel ON Association for Social Impact. Bhanu is a distinguished expert in entrepreneurship and innovation, management consultant and business advisor. With his extensive experience as a management consultant aiding small to medium businesses in scaling up, Professor Desiraju brings invaluable insights to our Bevel ON capacity and upskilling programme. This initiative supports the integration of displaced professionals into local economies and, with our talented workforce, aims to boost the growth of entrepreneurship in Switzerland.

Workshop Overview

Welcome to Our Master Class on Value Creation - Entrepreneurship and Innovation!

Embark on this journey with us as we delve into the dynamic world of value creation, entrepreneurship, and innovation. This master class is designed to equip you with the essential knowledge, skills, and mindset required to transform ideas into impactful businesses.

Understanding Value Creation

Value creation is at the heart of any successful entrepreneurial endeavor. It involves identifying opportunities to solve problems or fulfill needs in a way that customers find valuable. This can be achieved through innovative products, services, or business models. As entrepreneurs, your primary goal is to create and deliver value that meets or exceeds customer expectations.

The Essence of Entrepreneurship

Entrepreneurship is not just about starting a business; it’s about creating something new and valuable, taking risks, and pushing boundaries. Entrepreneurs are problem-solvers, innovators, and leaders who drive economic and social progress. We will delve into various entrepreneurial processes, from ideation and validation to scaling and sustainability.

Innovation as a Catalyst

Innovation is the fuel that powers entrepreneurship. It involves the application of creative ideas to generate new value. Innovation can be incremental, improving existing solutions, or disruptive, creating entirely new markets. Understanding how to harness innovation will be crucial as you develop your entrepreneurial ventures.

Building a Business

Building a successful business requires a combination of strategic planning, market understanding, financial acumen, and operational execution. Throughout this workshop, we will explore key aspects of business development, including market research, business planning, funding strategies, and growth management.

Workshop Agenda

4:30 PM - 5:00 PM: Pre-Opening  

- Business Idea Wall: Post your ideas and rank others

- Write your expectations

- Form groups

5:00 PM - 5:15 PM: Opening Remarks

5:15 PM - 6:00 PM: Foundations  

- Introduction to basic concepts and definitions

- Video views

- Concept of entrepreneurship

6:00 PM - 6:15 PM: Break

6:15 PM - 7:00 PM: Value Creation Aspects  

- Key tools and strategic considerations

- 4T Model

7:00 PM - 7:45 PM: Group Work  

- Business Idea Discussion (e.g., Airbnb, Uber, Etsy)

7:45 PM - 8:00 PM: Learning Journals/Feedback and Q&A

This event will be conducted in a hybrid format, allowing you to join us in Geneva or online from any location in the world. Bevel has created a powerful movement to power local economies with a skilled, emerging, and talented workforce. Don’t miss this opportunity to learn, network, and grow.

For any inquiries, please contact us at

Bevel ON - Empowering the Next Generation of Leaders


  • Value Creation Workshop

    We are excited to announce that, in partnership with SSBM and Prof Bhanukiran Desiraju, we have decided to make this workshop free and open to the public. This initiative aims to facilitate entrepreneurship as an alternative path to financial independence and job market access. While attendance is free, we would greatly appreciate any donations to support the Bevel ON Association's mission of empowering displaced professionals through education and community building.

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