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Two job markets exist today. Most candidates are losing in one and blind to the other. A navigation map for job seekers and recruiters — with data, strategy, and honesty.

AI can write your CV, prep your interviews and map your career pivot. So what should you still pay a human coach for? Inna Malaia and Natalya Tarasova on the new division of labour in career coaching.

The job market has changed faster than we understood — and many professionals are still navigating it with outdated rules. In this article, Inna Malaia explores how AI, global competition, and shifting hiring dynamics are making candidates invisible, and what both job seekers and organisations can do to adapt with clarity, strategy, and humanity.